Travis Scott Gives Unreleased Nike Collaboration to Fan During ‘Utopia’ Show

Shawn Grant Jan 5, 2024

During his Utopia show in Chicago, Travis Scott made a memorable gesture by personally taking off his shoes and gifting them to a lucky fan. What added an extra touch of uniqueness to the moment was the fact that the shoes were the yet-to-be-released Shark-a-Don "Beechtree," a hybrid design merging the Nike Shark and Spiridon, as reported by Sneaker Freaker.The fortunate recipient of this unexpected gift took to Instagram to share a snapshot of the exclusive shoes, capturing the excitement and gratitude of the experience. The act not only showcased…

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Jayson Tatum Teams Up with Jordan Brand for the Launch of Tatum 2 Signature Shoe

Shawn Grant Dec 26, 2023

Boston Celtics' standout player Jayson Tatum has joined forces with Jordan Brand to unveil his second signature shoe, the Tatum 2, tailored for aspiring athletes. The meticulously designed sneaker retains its predecessor's commitment to a fluid, lightweight, and robust construction, prioritizing efficiency and endurance during gameplay. Recognized as one of the lightest offerings in Jordan Brand's current performance lineup, the Tatum 2 incorporates key features such as an Air Strobel for enhanced responsiveness, facilitating a smooth heel-to-toe transition and delivering a flexible feel—ideal for the enduring demands of the game.…

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Reebok and Adsum Elevate Heritage with Reebok x Adsum Club C Mid Release

Shawn Grant Dec 13, 2023

Reebok and Adsum have joined forces once again to introduce the Reebok x Adsum Club C Mid, a contemporary take on Reebok's classic silhouette. Following their successful collaboration on the Club C Revenge in 2020, the new release seamlessly blends heritage design with modern flair. The Club C Mid's color palette takes a departure from the original all-white look, embracing a deep path tone brown that adds sophistication to the design. Paying homage to the gum soles of the past, the shoe features a dark, semi-translucent rubber sole, providing both…

23AW BB All Pro Nitro Gremlins Product 0003 0152 RGB

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PUMA and Warner Bros. Join Forces for Exclusive PUMA x Gremlins Hoops Capsule Collection

Shawn Grant Nov 13, 2023

Get ready to step into a world of nostalgia as PUMA collaborates with Warner Bros. Discovery Global Consumer Products to unveil the PUMA x Gremlins Hoops Capsule Collection. Inspired by the beloved 1984 film, this collection merges iconic style with 80s charm, featuring the endearing Gizmo and the mischievous Gremlin leader, Stripe. The eye-catching shoe pair showcases a visual masterpiece, representing the eternal battle between good and evil. With dual heads on the back symbolizing the iconic characters and mismatched colors reflecting their duality, these shoes are a true homage…

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Reebok Pushes the Boundaries of Sneaker Design with the Club C FWD

Shawn Grant Oct 25, 2023

Reebok LTD, renowned for its innovative designs, introduces the next evolution of the iconic Club C sneaker with the Reebok Club C FWD. This groundbreaking silhouette is the brainchild of Evan Belforti, a senior footwear designer at Reebok LTD. The Reebok Club C FWD takes the classic Club C elements and adds a contemporary twist. Its outer skeleton, crafted from ethylene vinyl acetate (EVA), brings bold dimensions to the design, creating an entirely fresh aesthetic. Belforti elaborates, "The hero piece to this sneaker is really the silhouette: when you look…

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adidas Joins Forces with Overtime Elite as Exclusive Sponsor

Shawn Grant Oct 19, 2023

In a significant move for both Overtime Elite (OTE) and the sportswear giant, adidas has entered into a multi-year partnership to become the league's exclusive apparel and footwear sponsor. This landmark agreement follows OTE's impressive track record of sending 15 players to the professional ranks within just two years, including two top 5 NBA draft picks. The driving force behind this partnership is a shared commitment to prioritizing the needs and interests of OTE players. This collaboration not only provides OTE players with a unique opportunity to establish relationships with…

FW23 Above the Rim ID1528 Photo Library 001

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Reebok’s Iconic “ATR Pump Vert” Sneaker Returns Alongside Nostalgic Apparel Collection

Shawn Grant Oct 16, 2023

Reebok has once again delved into its rich heritage by resurrecting the legendary "ATR Pump Vert" sneaker and introducing a corresponding apparel collection for Fall/Winter 2023. Originally launched in 1993, this iconic sneaker was not only a favorite on the basketball court but also made its mark in classic sports movies such as "Above the Rim" and "Blue Chips." The "ATR" range was initially conceived to pay homage to the diverse cultural influences that surrounded the game of basketball during the 1990s. Now, in a nostalgic nod to the past,…

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Reebok’s Game-Changing Move: Shaquille O’Neal to Lead Reebok Basketball as President

Shawn Grant Oct 13, 2023

In a game-changing announcement, Reebok, the iconic sports culture brand, has named the legendary hall-of-famer, Shaquille O'Neal, as the President of Reebok Basketball. This strategic move aligns with Reebok's mission to re-establish itself in team sports and reinvigorate its commitment to performance basketball. During his illustrious 19-year career, Shaquille O'Neal left an indelible mark on the basketball world, redefining the role of the dominant 'big man.' His partnership with Reebok, initiated in 1992, marked a significant milestone for the brand, resulting in some of the most iconic athlete-brand collaborations in…

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Reebok to Drop New “Hurrikaze II” Retro Basketball Sneaker Colorways

Shawn Grant Oct 10, 2023

Reebok enthusiasts, get ready for an exciting update! Reebok has confirmed the release of two distinct colorways for its iconic Hurrikaze II retro basketball sneaker on October 20. These fresh kicks, "Seattle Alternate" and "OG Inverse," will be available for $130 each and can be purchased via Reebok.com and select retailers. The "Seattle Alternate" design takes a bold step, paying tribute to the '90s era and the second signature shoe of high-flying basketball legend Shawn Kemp. It draws inspiration from Seattle's vintage green and red alternate uniforms. In a similarly…

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adidas and Patrick Mahomes Unveil New “Away” Colorway for Mahomes 1 Impact FLX

Shawn Grant Sep 29, 2023

adidas has teamed up once again with NFL superstar Patrick Mahomes to introduce the latest addition to the Mahomes 1 Impact FLX collection, the "Away" colorway. This release is a tribute to the dedicated fans and iconic uniforms that accompany Mahomes during his away games. Patrick Mahomes, the reigning NFL MVP, originally launched the Mahomes 1 Impact FLX training shoe and the Future Icons apparel collection in August 2021. He played a significant role in designing every aspect of the collection, including the creation of his signature logos. The "Away"…

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PUMA Hoops and LaMelo Ball Launch MB.01 Breast Cancer Awareness Edition

Shawn Grant Sep 29, 2023

In collaboration with NBA star LaMelo Ball, PUMA Hoops introduces the MB.01 Breast Cancer Awareness (BCA) edition, a special release within the "Rare Reserve" line dedicated to breast cancer awareness. The MB.01 boasts an all-pink colorway and incorporates innovative PUMA technology, including NITROFOAM™ for enhanced comfort. It also features an embroidered pastel ribbon on the tongue, symbolizing a commitment to breast cancer research and awareness. To support the cause, PUMA will donate $20,000 to Susan G. Komen®, a renowned breast cancer organization. The PUMA MB.01 BCA is available for $135…

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Reebok Announces the Return of Legendary Emmitt Smith’s “ES22” Turf Training Sneaker

Shawn Grant Sep 14, 2023

Reebok, the iconic sports culture brand known for its irreverent style, has officially confirmed the re-release of the legendary "ES22" turf training sneaker, the signature model of football legend Emmitt Smith, originally introduced in 1996. The eagerly anticipated return of the "ES22" (100032753, $180) is scheduled for September 15, and it will be available on Reebok.com and select retailers. Emmitt Smith, known for wearing the number "22" jersey, holds the distinction of being the league's all-time leading rusher, a three-time champion, and a 2010 Hall of Fame inductee. His football…

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Converse and Rick Owens Unveil the DRKSHDW DBL DRKSTAR: A Bold Collaboration Set to Drop Tomorrow

Shawn Grant Sep 7, 2023

In a dynamic fusion of avant-garde design and relentless innovation, Converse is gearing up to launch the Converse x DRKSHDW DBL DRKSTAR Chuck 70 in collaboration with fashion icon Rick Owens. The highly anticipated release is scheduled for tomorrow, September 8, 2023. This remarkable partnership continues to push boundaries, delivering an elevated rendition of the classic Chuck 70 silhouette. The Converse x DRKSHDW DBL DRKSTAR showcases a distinctive double-stacked sole that reimagines the Chuck's iconic features. The design includes elongated tongues, distorted proportions, and raised platforms, seamlessly blending Rick Owens'…

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The Best Sneakers of 2022 (So Far)

Chad Mauli Nov 27, 2022

Unfortunately, you still can’t really talk about sneaker releases—how they come and go—without talking about the supply chain issues still interrupting them. The global footwear industry remains unsettled. The sneakers you’re expecting may not show up when they’re supposed to, or they may not show up at all. Through those obstacles, though, there have been plenty of exciting shoes in the first half of the year. These are the sneaker releases that you have to talk about when you talk about 2022, or at least the first six months of…

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Jordan Officially Unveiled The Air Jordan XXXV

Natalia Privalova Sep 24, 2020

While Boston Celtics star Jayson Tatum has showed off the latest sneaker from Jordan Brand during the team’s Eastern Conference Finals tile in the NBA’s Orlando Bubble, the company officially unveiled its newest addition to its iconic Air Jordan line on Thursday morning. The news was announced with a short video on the official Jordan Twitter account, which shows the shoe in a vibrant colorway as it is suspended in the air. https://twitter.com/Jumpman23/status/1309145570028654592?s=20 The XXXV brings back a slightly modified version of one of the XXXIV’s most noticeable additions, the…

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Nike LeBron 17 Low “Triple-Black” Coming Soon

Natalia Privalova Jul 27, 2020

LeBron James has had his very own signature sneaker line with Nike ever since he came into the league all the way back in 2003. This season, James introduced the LeBron 17 to rave reviews, as fans and ballplayers were impressed with both the aesthetics and the performance capabilities. While the shoe originally dropped as a mid-top, LeBron and Nike decided to come through with a low top offering that has dropped in numerous colorways thus far. The latest Nike LeBron 17 Low colorway to be shown off is this…

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Russel Westbrook Jordan Why Not Zer0.1

Natalia Privalova Aug 2, 2019

Russel Westbrook’s first signature shoe is finally releasing this month. The reigning MVP officially releases his Jordan Why Not Zer0.1 in the first wave of colorways on January 15. A signature shoe has been quite overdue for the triple-double machine and with the Brodie signing a 10-year multi-million extension with Jordan Brand this past September, the sneaker market just got more interesting. Westbrook is the highest paid Jordan Brand athlete ever. Not to mention that he also signed a $200-million dollar contract extension with the Oklahoma City Thunder for five…