Reebok’s Game-Changing Move: Shaquille O’Neal to Lead Reebok Basketball as President

In a game-changing announcement, Reebok, the iconic sports culture brand, has named the legendary hall-of-famer, Shaquille O’Neal, as the President of Reebok Basketball. This strategic move aligns with Reebok’s mission to re-establish itself in team sports and reinvigorate its commitment to performance basketball.

During his illustrious 19-year career, Shaquille O’Neal left an indelible mark on the basketball world, redefining the role of the dominant ‘big man.’ His partnership with Reebok, initiated in 1992, marked a significant milestone for the brand, resulting in some of the most iconic athlete-brand collaborations in history. Their first year together saw the launch of the “Shaq Attaq” signature shoe, along with memorable ad campaigns and product lines that propelled Reebok to the forefront of the industry in the ’90s and early 2000s.

“We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment. As  an athlete, he made an incredible imprint on not only our brand, but the entire sport and culture of  basketball,” said Todd Krinsky, Reebok CEO. “With the combination of his deep-rooted history with Reebok  and reigning influence he’s made on the game, there is no one better than this guy to take the helm and  lead our brand back to reclaiming its rightful place and dominance in basketball.”

As President of Basketball for Reebok, Shaquille O’Neal will chart the course for the brand’s basketball category strategy, forging partnerships with athletes and organizations, and aiming to reclaim a dominant position in the sport.

In a complementary move, Reebok has appointed basketball legend Allen Iverson as Vice President of Reebok Basketball, reinforcing their commitment to the game. Iverson will play a pivotal role in player recruitment, community initiatives, and athlete activations.

Stay tuned for more details on Reebok’s basketball strategy as they gear up for a grand return to the court in 2025 and beyond, guided by the expertise of O’Neal and Iverson.