Reebok Pushes the Boundaries of Sneaker Design with the Club C FWD

Shawn Grant Oct 25, 2023

Reebok LTD, renowned for its innovative designs, introduces the next evolution of the iconic Club C sneaker with the Reebok Club C FWD. This groundbreaking silhouette is the brainchild of Evan Belforti, a senior footwear designer at Reebok LTD. The Reebok Club C FWD takes the classic Club C elements and adds a contemporary twist. Its outer skeleton, crafted from ethylene vinyl acetate (EVA), brings bold dimensions to the design, creating an entirely fresh aesthetic. Belforti elaborates, "The hero piece to this sneaker is really the silhouette: when you look…

Sneakers

adidas Joins Forces with Overtime Elite as Exclusive Sponsor

Shawn Grant Oct 19, 2023

In a significant move for both Overtime Elite (OTE) and the sportswear giant, adidas has entered into a multi-year partnership to become the league's exclusive apparel and footwear sponsor. This landmark agreement follows OTE's impressive track record of sending 15 players to the professional ranks within just two years, including two top 5 NBA draft picks. The driving force behind this partnership is a shared commitment to prioritizing the needs and interests of OTE players. This collaboration not only provides OTE players with a unique opportunity to establish relationships with…

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J Cole Tops Charts, Lands First #1 Billboard Hit

José Zamora Oct 17, 2023

On October 16, 2023, in what seems like recognition long overdue, rap legend J Cole finally received his first #1 song. “First Person Shooter” off of Drake’s controversial new album, "For All the Dogs," granted the North Carolina rapper the honor when it rose to the top of Billboard’s Hot 100. https://twitter.com/RapRespectful/status/1713980358797181378 “First Person Shooter,” currently standing at 41 million streams on Spotify, was one of the standout tracks on the album. The song appears at the beginning of the record and rides a typical old-school Drake beat. The two…

FW23 Above the Rim ID1528 Photo Library 001

Sneakers

Reebok’s Iconic “ATR Pump Vert” Sneaker Returns Alongside Nostalgic Apparel Collection

Shawn Grant Oct 16, 2023

Reebok has once again delved into its rich heritage by resurrecting the legendary "ATR Pump Vert" sneaker and introducing a corresponding apparel collection for Fall/Winter 2023. Originally launched in 1993, this iconic sneaker was not only a favorite on the basketball court but also made its mark in classic sports movies such as "Above the Rim" and "Blue Chips." The "ATR" range was initially conceived to pay homage to the diverse cultural influences that surrounded the game of basketball during the 1990s. Now, in a nostalgic nod to the past,…

Sneakers

Reebok’s Game-Changing Move: Shaquille O’Neal to Lead Reebok Basketball as President

Shawn Grant Oct 13, 2023

In a game-changing announcement, Reebok, the iconic sports culture brand, has named the legendary hall-of-famer, Shaquille O'Neal, as the President of Reebok Basketball. This strategic move aligns with Reebok's mission to re-establish itself in team sports and reinvigorate its commitment to performance basketball. During his illustrious 19-year career, Shaquille O'Neal left an indelible mark on the basketball world, redefining the role of the dominant 'big man.' His partnership with Reebok, initiated in 1992, marked a significant milestone for the brand, resulting in some of the most iconic athlete-brand collaborations in…

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Drake and Yeat Debut #1 with “IDGAF” Despite Hate

José Zamora Oct 11, 2023

On October 11, “IDGAF” debuted at #1 in streams on the Apple Music and Spotify charts. The new banger off Drake's latest album, "For All the Dogs," features controversial rapper Yeat on a beat by famed producer BNYX. Despite the success, the song and the album have received significant criticism online. https://www.youtube.com/watch?v=fCRCLsJQWUQ “I thank god for this life and not having to come to rushed conclusions on Best Buy podcast mics," asserted the Toronto legend in an Instagram caption on Monday. Drake directed the sneak-diss at hip-hop influencer Joe Budden…

Sneakers

Reebok to Drop New “Hurrikaze II” Retro Basketball Sneaker Colorways

Shawn Grant Oct 10, 2023

Reebok enthusiasts, get ready for an exciting update! Reebok has confirmed the release of two distinct colorways for its iconic Hurrikaze II retro basketball sneaker on October 20. These fresh kicks, "Seattle Alternate" and "OG Inverse," will be available for $130 each and can be purchased via Reebok.com and select retailers. The "Seattle Alternate" design takes a bold step, paying tribute to the '90s era and the second signature shoe of high-flying basketball legend Shawn Kemp. It draws inspiration from Seattle's vintage green and red alternate uniforms. In a similarly…

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REVIEW: Earl Sweatshirt and The Alchemist Speak Truth on “VOIR DIRE”

José Zamora Oct 6, 2023

On October 6, rap legend Earl Sweatshirt officially released his collaboration album, "VOIR DIRE," with famed producer The Alchemist. This comes after over two years of cryptic messages and speculation surrounding the record. https://twitter.com/Alchemist/status/1396114456770334723?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1396114456770334723%7Ctwgr%5E0fa26ad23f1a3d2d2b00d87ed4c277a74a82476c%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fnews%2Fmusic%2Falchemist-teases-secret-album-hidden-on-youtube-2948781 The Alchemist has teased the collab since 2021, letting fans know there was an entire completed album online via Twitter in May 2021. It took fans until August 2023 to find a secret link on Earl Sweatshirt's website. The link led to a page on Gala Music's website containing multiple puzzles. Once completed, the puzzles revealed…

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Kevin Abstract Drops Bizarre New Music Video

José Zamora Oct 6, 2023

On October 4th, Kevin Abstract released new content to promote his upcoming solo project. The former Brockhampton frontman dropped the single "Blanket," accompanied by a cryptic music video with horror aesthetics on YouTube https://www.youtube.com/watch?v=J0cZQVzWFGY The Texas rapper has finally returned after a long hiatus following Brockhampton's breakup back in 2022. Abstract has teased an upcoming release with a strange social media campaign taking over his social media. The rapper continues with the theme with "Blanket," a departure from his usual sound. The song takes an indie pop/rock approach, featuring prominent…

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Sexyy Red on Trump: “We Need Him Back In Office”

José Zamora Oct 4, 2023

The hot new star shocked fans when she spoke on a podcast about her support for former President Donald Trump. On an episode of comedian Theo Von's podcast, "This Past Weekend," St. Louis Rapper Sexyy Red had positive things to say when asked about Donald Trump. https://twitter.com/RapFeedz/status/1709598033892270465 Sexyy appeared on the comedian’s podcast, released on October 3rd, for a casual chat, giving fans (and haters) a sneak peek into the larger-than-life personality. Their conversation covered various topics, ranging from Sexyy’s upbringing to her personal life and taste. Near the end…