Amid his heated exchange with Kanye West, Kid Cudi gets back to the music.
The Cleveland rapper teams up with Japanese cultural and fashion icon Nigo on their futuristic bop “Want It Bad,” produced by Pharrell.
“I want it bad, yeah / I’m finally on the up and up / Cannot stop, can’t have enough,” Cudi sings through a vocoder.
“Want It Bad” follows “Arya” with A$AP Rocky, which are both set to appear on Nigo’s upcoming album I Know Nigo, his first musical body of work in nearly two decades, set for release on March 25.
Earlier this week, Cudi revealed that he was struggling with mental health and asked for prayers.
“God…please watch over me and keep my mind sane,” he wrote. “I could use it right now. To anyone who feels alone, im with you and I love you.”
Chad is an Atlanta-based music journalist with a deep passion for hip-hop culture and the stories behind the music. Inspired by the city’s influential sound and creative community, he brings an authentic perspective to artist interviews, music coverage, and cultural commentary. Through his work, Chad champions emerging talent, honors hip-hop’s legacy, and documents the artists shaping its future.
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