Rap stars have become the backbone of modern musical culture. This is a massive shift in cultural focus that initially began in the early 1990s, with rap as a growing genre, before superstars of the era, such as Dr. Dre, Eminem, and Jay-Z, took the genre mainstream. In the modern era, though, many rappers have grown up during the golden age of home video consoles and PC gaming. Some rappers have partnered with gaming companies as part of their affiliate marketing strategies, through their social media channels, and some have…
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