Camila Cabello and Playboi Carti Collaborate in “I LUV IT” Music Video

Camila Cabello has embraced her hyper-pop era with the release of “I LUV IT,” the lead single from her upcoming album, featuring Playboi Carti. The track, dropped on March 27, not only showcased their collaboration but also included Carti in the music video directed by Nicolás Méndez.

In the visually captivating music video for “I LUV IT,” Camila Cabello was depicted in surreal scenes, from being chased by dogs to surviving a car crash. The video culminated in a meeting with Carti at a gas station, set against a backdrop of Gucci Mane’s 2009 hit “Lemonade,” adding a nostalgic touch to the chorus.

Playboi Carti’s verse in the song featured lines like “Aventador, SVJ, I’m ridin’ ’round with her perm’ out,” showcasing his signature style. Cabello expressed in a press statement the intense chemistry and emotional turmoil that inspired the track, describing it as chaotic yet exhilarating.

The teaser of “I LUV IT” went viral earlier this month, sparking excitement among fans. The collaboration between Carti and Cabello has been brewing since they were seen in the studio together in 2023, leading to speculations about their relationship or joint music projects, with the latter being confirmed.

As anticipation builds for Camila Cabello’s upcoming album, Playboi Carti has been making waves with features on tracks like Ye and Ty Dolla’s “CARNIVAL” in February and Future and Metro Boomin’s “Type S**t” recently, further solidifying his presence in the music scene.

Chad Mauli

Chad is a professional journalist specializing in Hip-Hop culture and writing music reviews.