Vern Large the Beat Merchant and Jon Connor Give Life to Hip Hop With Single, “The Realness”

Vern Large The Beat Merchant continues to bring the heat as one of the best producers out with hit collaboration, “The Realness” featuring Jon Connor.

Vernell W. Israel IV is one of Carolina’s finest on the beats. Under his alias, Vern Large The Beat Merchant, he has become what many producers would call the pinnacle of beat-making. His extensive knowledge of music encompasses various genres and sounds inspired by iconic influences like Jazzy Jay, The Bomb Squad, Pete Rock, The Beatnuts, DJ Eclipse/The Mighty Maestro, and Marley Marl among others.

Vern Large The Beat Merchant’s style exemplifies hardcore Boom Bap and Neo Soul in their deepest forms. Always digging, always expanding his creative repertoire, he uses his experiences as the foundation for every beat that gets his magical touch. His work is inspirational, enticing, simply put, Vern Large The Beat Merchant is pure genius.

Having been accredited for his greatness, he is back in the lab cooking up his upcoming EP with collaborations that feature some of hip-hop’s dopest Emcees. With the lead single, “The Realness” having Flint Michigan’s very own elite spitter, Jon Connor on the track, the project already has high expectations to meet. “The Realness” is sonically a masterpiece whose distinct and hype sound is as a Carolina Street Symphony marching in the streets welcoming the scorching bars of Jon Connor.

Vern Large The Beat Merchant has fans and the hip-hop community in anticipation for his upcoming EP given the tenacity of the lead single. His signature drums & funky style of street soul are sure to be on full display throughout the project. The timeless EP’s arrival will impact the game on a generational level. With the single “The Realness” releasing on 9/30/2022, be sure to stay locked in for updates on the project’s full release.

Website: https://unitedmasters.com/vern-large-the-beat-merchant

Hulda Hicks

Hulda Hicks was born in Brooklyn, NY in the late ’70s, at the time when Hip-Hop music was just emerging as an art form. Her entire life was influenced by the culture, having grown up in the epicenter of the creative movement.
As a trained musician and vocalist, Hulda got exposed to the industry in her twenties and has worked on projects with iconic figures such as the Chiffons, the Last Poets, and Montell Jordan, to name a few. Her passion for music extended past the stage on to the page when she began to write ad copy and articles as a freelancer for several underground publications.
A written review from “Jubilee Huldafire” is as authentic as it gets, hailing from one creative mind that has a unique voice, on paper and in person.