Upcoming PuristLabel Artists to Look Out For

Scoeveli

Scoeveli, an artist hailing from Kokomo, Indiana, has been carving his path in the music industry with his raw and unapologetic style. Growing up, Scoeveli was inspired by his cousins’ rap battles in his own backyard, igniting a passion for music at a young age. The memories of those early encounters with rap fueled his drive, and at the age of 14, he began his musical journey, never looking back.

Scoeveli’s latest project, “Purple Hearts,” has been creating a buzz, captivating listeners with its unique sound. Reflecting on the creative process behind the album, Scoeveli shares that it has been a life-changing experience. Fueled by passion and determination, he poured his heart and soul into this project. The standout track, “GO SCOESKIII,” holds a special place for Scoeveli, as it features his girlfriend, who stepped into the booth for the first time to deliver a captivating hook. The song came to life after a last-minute change, showcasing the resilience and adaptability of Scoeveli’s creative process. The album is available on all platforms, with a deluxe version, “Purple Hearts Deluxe,” to be released soon.

Lucid Clieo

Lucid Clieo, a talented artist hailing from Texas, is making waves in the music industry with his latest project, “Lucid Clieo.” Born and raised in the small town of Dayton, Lucid Clieo’s passion for music ignited at a young age. By the time he reached 5th grade, he was already writing his own songs, marking the beginning of a deep involvement in music that has persisted ever since.

The creative process behind “Lucid Clieo” is a testament to the artist’s growth and versatility. Originally intended to be an ambient and rock music album, Lucid Clieo decided to switch things up and create something more unique. Inspired by personal experiences of heartbreak and mental health challenges, the album serves as a platform for expressing a range of emotions and struggles. Through this body of work, Lucid Clieo delves into themes of disloyalty, love, heartbreak, morality, manifestation, faith, and hope, offering a glimpse into his inner world.

Next2kin

Next2kin, the renowned music duo hailing from Oakland, California, has been making waves in the industry since their debut in 1993. With a deep-rooted connection to the golden age of Hip Hop, their latest project is a testament to their musical journey over the past three decades. This upcoming album serves as both a nostalgic look back and a tribute to their fallen brother, Zoe tha Roasta, who tragically passed away during its creation on June 3rd, 2023. Combining thought-provoking lyrics, social commentary, and a touch of wisdom, Next2kin aims to bring understanding and guidance to the younger generation while keeping the old school vibes alive. Set to release on August 20th, 2023, this album promises to showcase real OG perspectives while providing a much-needed dose of fun.

Collaboration has always been an integral part of Next2kin’s creative process, and their upcoming album is no exception. Working alongside talented artists and producers such as Only Enzo, Mark Jai, Under Surveillance, Mistah Fab, and Brotha Broski, Next2kin seeks to enrich their musicality by merging different styles and voices. These collaborations not only elevate their creative process but also reflect their commitment to mentoring young artists and nurturing relationships within their community. Next2kin recognizes that music is not only nourishment for the soul but also a powerful tool for unity and growth. With their latest project, they strive to provide a healthy and inspiring meal for their community, ensuring that the legacy of Hip Hop continues to flourish. Fans eagerly await the release of their single “Better” on June 9th, 2023, as well as the full album in August, eagerly anticipating the musical journey Next2kin has in store.

Kisch Kupid

Hailing from Iowa, Kisch Kupid discovered his passion for music at the tender age of 12, all thanks to the influence of a Mac Miller music video. Since then, he has been on a journey to create and share his unique sound with the world. With his latest project gaining significant attention, Kupid’s creative process reflects his personal experiences and emotions. Each recording he produces is a reflection of what is happening in his life at that moment, with bars already flowing through his mind as soon as he hears a beat. His latest single, “On Go,” is a testament to his ability to captivate listeners with its infectious hooks and energetic beats, leaving them hyped and wanting more.

Looking ahead, Kisch Kupid has an array of unreleased songs that fans eagerly anticipate. He carefully selects the perfect time to release these tracks, ensuring they make the biggest impact possible. Collaboration plays a vital role in Kupid’s musical journey, and he recently teamed up with fellow artist Joss Vacant for an upcoming project. Their complementary vibes and voices blend seamlessly, adding depth and richness to their creative process. Kupid also has his sights set on potential collaborations with artists such as Rich Amiri and Dro Kenji, aiming to further expand his artistic horizons and create unforgettable musical experiences.

Shardge

Shardge, a talented musician hailing from Ohio, has been making waves in the music scene with their latest project. Shardge’s journey into the realm of music began during their high school days, thanks to an old friend who ignited their passion. Since then, Shardge has been on a musical exploration, honing their skills and crafting their unique sound.

When asked about the creative process behind their latest project, Shardge revealed that they were simply feeling the beat. This intuitive approach allowed them to tap into their musical instincts and create a body of work that resonates with their audience. The concept and themes explored in Shardge’s latest project are a testament to their ability to connect with the music on a deeply personal level. Fans of Shardge can look forward to upcoming releases, including the eagerly anticipated single titled “NOTHING NEW” and an album titled “glo boy” which is set to drop soon. These releases promise to showcase Shardge’s growth as an artist and further establish their unique presence in the industry.

Thias The Producer 

Thias, the talented producer, hails from the vibrant city of San Francisco, California. His journey into music began at the age of 12 when he received a guitar as a birthday gift. At 14, Thias started exploring music production using GarageBand and, at 17, he acquired his first laptop with FL Studio, further delving into the world of music production. Thias’s passion for music is evident in his continuous dedication to honing his skills and improving as a producer. He recently expanded his repertoire by learning vocal mixing, enabling him to create his own songs and further fueling his creative growth.

Thias’s latest project, the song “call again feat. aye_dav,” has been making waves, amassing an impressive 35k streams on Spotify within just two weeks of its release. The creative process behind this project began in Thias’s bedroom, where he crafted the beat. The inspiration for the concept and themes explored in the song came from the renowned LA rapper, Blxst, with his distinct blend of R&B, hip hop, and West Coast rap vibes. When Thias shared the beat with his friend, it was evident that they had the potential to create a hit, leading to the collaboration and the subsequent success of the track.

24s

London-based artist 24s has been making waves in the music scene, captivating audiences with his unique sound and captivating lyrics. His journey into the world of music began at a young age, nurtured by the support and encouragement of his family. After spending time in the studio and honing his skills, he made his debut at the age of 16 with the track “Upcoming,” which is now available on all digital platforms. This marked the beginning of his musical journey, showcasing his raw talent and setting the stage for his promising career.

In his latest project, 24s collaborated with the talented Supriya, and the result has been nothing short of remarkable. The creative process behind this project was fueled by a desire to connect artists from both the UK and the US, forging strong bonds within the rap industry. Inspired by renowned artists such as Lil Baby, Drake, Lil Durk, Future, Cardi B, and Ice Spice, 24s aims to bring together diverse talents to create a fusion of styles and establish a global presence. Additionally, he also seeks collaborations with notable UK artists like Digga D, Digdat, Unknown T, 32 Wrath, and Ivorian Doll. These collaborations serve as a catalyst for his creative process, enriching his music with fresh perspectives and paving the way for a new era of compelling rap compositions.

MICah

MICah, a passionate artist hailing from Chicago, has always had an unwavering love for music, which began during their childhood. Growing up in the vibrant musical atmosphere of Chicago, their adoration for the art form only grew stronger. Recently, MICah has been making waves with their latest project, MIC Vol 1, set to be released on June 9th. This highly anticipated album will showcase their exceptional talent through a collection of captivating songs accompanied by visually stunning visualizers and promotional materials.

When it comes to the creative process behind MIC Vol 1, MICah draws inspiration from various sources to explore captivating concepts and themes. Their latest body of work promises to offer an immersive experience for listeners, featuring tracks that have been carefully crafted over recent years. With the release of the first volume of MIC, music enthusiasts can expect to be enthralled by a diverse range of sounds and emotions, as MICah’s dedication to their craft shines through in every aspect of this project.

Jayme Lean

Jayme Lean, an emerging artist hailing from Iowa, found his passion for music at a young age. It was the transformative experience of listening to Kanye West’s groundbreaking album “808s and Heartbreak” at the tender age of seven that ignited his musical journey. Inspired by the fusion of cyberpunk and futuristic elements, Jayme Lean’s latest self-titled EP exudes a captivating blend of GTA Los Angeles graffiti-like edge and imaginative themes. The EP delves into the realms of nightlife, alienation, fame, and isolation, drawing from Lean’s own aspirations and personal experiences. His affinity for cyberpunk aesthetics and futuristic vibes infuse his music with a unique allure.

As Jayme Lean’s EP continues to make waves, he sheds light on the creative process behind this captivating body of work. Drawing inspiration from his childhood dreams of nightlife and moments of loneliness and isolation, Lean’s music weaves a rich tapestry of emotions and experiences. The EP embraces the edginess of cyberpunk and futuristic elements, creating a captivating sonic landscape that resonates with listeners. With his self-titled EP, Jayme Lean takes his audience on a journey through a world that blends reality and imagination, offering an introspective glimpse into his life.

Herotwin

Herotwin, the dynamic duo of twin musicians, has been making waves in the music industry with their unique blend of South Miami bass, reggae, reggaeton, and EDM influences. Hailing from South Florida, these talented twins were exposed to a diverse range of musical genres from a young age, which greatly shaped their artistic style. At just 12 years old, they discovered their passion for music and began their journey into the industry.

Their latest project, which has been generating significant buzz, is their single “She bussin.” This track was born out of a memorable night at a reggae club where they found themselves assisting a newfound friend in winning a twerk contest. The creative process behind this project reflects their ability to draw inspiration from real-life experiences and translate them into catchy, energetic music. Looking ahead, Herotwin has an exciting upcoming release titled “Sip Slow,” which is produced and performed by their group, The Bassmint Society (heroTwin & Clyph Swagger). This highly anticipated project is set to drop in the middle of summer, promising to captivate audiences with their infectious beats and captivating lyrics.

Kaye B

Kaye B, a talented up-and-coming rapper, has been making waves in the music industry with his unique style and lyrical prowess. In his latest release titled “Mary Jane,” Kaye B showcases his ability to dominate any beat with his versatile flow. Unlike many artists who rely on aggressive and violent themes, Kaye B takes a more laid-back approach, attracting fans who appreciate his smooth and chilled-out vibe.

“Mary Jane” is a testament to Kaye B’s ability to effortlessly slide over any instrumental. The song captures his journey as he navigates the challenges of the rap game, highlighting his resilience and determination. While others may opt for a more aggressive style, Kaye B stands out by staying true to his authentic self. With his unique blend of introspective lyrics and captivating delivery, Kaye B has gained a dedicated following who resonates with his relatable storytelling.