Today we had an exclusive chance to interview a talented cover art designer/illustrator @_getithowyouliveit:
Please tell us about @_getithowyouliveit
My name is Juan Zurita, I am a graphic designer based in the Bay Area. I go by the name of @_getithowyouliveit on Instagram. Clients I have worked with: Empire Records, Columbia Records, Wolftyla, Duchi Da Vinchi, Tallia Storm, Iamsu and more.
What originally made you want to become an illustrator/graphic designer?
I have always loved art and photography. I eventually tried it out and never looked back. I been doing graphic design for a few years now and its something that I really have a passion for.
How did you become an illustrator/graphic designer?
I have always been a creative person through out my life. I started creating photo manipulations on Photoshop and would post them on Instagram. I started to gain a lot of followers and got reached out by Photoshop two times to share my work on their Instagram page.
Describe your creative process. What are the major steps?
After getting all the information from a client, I start with sketching out the design or writing it out. Step one would be preparation. Blocking time on my calendar to only focus on the design. Step two would be: absorbing and processing. So a lot of brainstorming and researching. Step three would be the Illumination. So this means when I finally have the design I like. Last step would be sharing with the client and delivering.
Who or what has been the biggest single influence on your way of thinking?
I would say the internet such as Instagram and Pinterest. I can go on any of those pages at any time and be inspired by all daily designs it shows.
What would you say is your strongest skill and how have you honed that skill over the years?
Being an expert in Photoshop has come a long way in my career. Knowing how to use all the tools in the system has made work easy for me and the client.
What are you currently fascinated by and how is it feeding into your work?
Right now I am fascinated by 3d art. I am pretty new to it but I have noticed it is currently trending in the music industry. I gained some exposure from it on my Instagram @_getithowyouliveit.
What has been your best project and why?
I got reached out by empire records a few months back to make a flier ffor new music release. I would say that was a big project for me because it had included over 20 artists which led to them seeing my work.
Who is your biggest client?
At the Moment Wolftyla. I created her new cover called Play For Keeps and designed some Merch that she asked me to make for her.
How do you stay creative under pressure?
Having a clean space actually. I am very organized when it comes to work. I can sit and work for hours if any surroundings feel clean and quiet.
What are you passionate about besides your work?
I currently also work In the tech industry. I have a lot of knowledge in tech and that is something I also enjoy doing.
Do you have any superstitious beliefs or rules that you live by?
At the moment – no.
What’s the best piece of advice you have heard and repeat to others?
A few years back a supported commented under my post “ Never stop creating bro”. That has been stuck with me ever since because it showed me that people actually love my work and it inspires them to get into the creative industry. The More you Learn, The more you grow.
LINKS
Instagram: https://www.instagram.com/_getithowyouliveit/
Website: http://getithowuliveit.com
Hulda Hicks was born in Brooklyn, NY in the late ’70s, at the time when Hip-Hop music was just emerging as an art form. Her entire life was influenced by the culture, having grown up in the epicenter of the creative movement.
As a trained musician and vocalist, Hulda got exposed to the industry in her twenties and has worked on projects with iconic figures such as the Chiffons, the Last Poets, and Montell Jordan, to name a few. Her passion for music extended past the stage on to the page when she began to write ad copy and articles as a freelancer for several underground publications.
A written review from “Jubilee Huldafire” is as authentic as it gets, hailing from one creative mind that has a unique voice, on paper and in person.
