Reebok Pushes the Boundaries of Sneaker Design with the Club C FWD

Reebok LTD, renowned for its innovative designs, introduces the next evolution of the iconic Club C sneaker with the Reebok Club C FWD. This groundbreaking silhouette is the brainchild of Evan Belforti, a senior footwear designer at Reebok LTD.

The Reebok Club C FWD takes the classic Club C elements and adds a contemporary twist. Its outer skeleton, crafted from ethylene vinyl acetate (EVA), brings bold dimensions to the design, creating an entirely fresh aesthetic. Belforti elaborates, “The hero piece to this sneaker is really the silhouette: when you look down while wearing it, you can see the shoe is very wide and it’s creating a very new aesthetic in footwear. The goal was to make it seem like there is a shoe exploding from the shell.”

Building on the success of the Club C LTD reinterpretation, Reebok continues to establish itself as a creative playground for innovative designs. The Reebok Club C FWD is now available as of October 23rd on Reebok.eu, globally on Farfetch, and at select retailers. Experience the future of sneaker design.