Drake may be one of the biggest names in music, but his success goes way beyond that. He’s built a massive empire. Over the years, he’s gone from teen actor to global rap icon, racking up hit records, sold-out tours, and major business deals along the way.
As of 2025, his wealth has reached new heights. But how much is he really worth? And where does all that money come from?
In this post, we’re breaking down Drake’s estimated net worth for 2025, how he earns, where he spends, and the moves that keep growing his fortune. We’ll also touch on his investments, real estate, and the brand partnerships that keep his name (and bank account) booming.
So, How Much is Drake Worth in 2025?
Drake’s net worth in 2025 is estimated at $250 million. And no, that number isn’t padded with hype; it’s backed by years of smart moves, record-breaking music, relentless touring, and a long list of business ventures.
While his headline-grabbing feud with Kendrick Lamar dominated news cycles, it hasn’t hurt Drake’s bottom line. In fact, his newest tour and chart-topping releases have only added to his wealth. Even with Kendrick’s Super Bowl spotlight and viral diss tracks, Drake’s empire is bigger and more diversified, which is why he sits comfortably ahead in the money game.
A big chunk of that $250 million came from his blockbuster deal with Universal Music Group, which insiders estimate was worth around $400 million. That deal included his music catalog, publishing rights, merchandise, and media projects. Drake reportedly took home over $300 million from that deal alone, and the numbers still climb thanks to royalties and streaming revenue.
He’s also still one of the most-streamed artists on the planet, with tens of billions of plays across Spotify, Apple Music, and YouTube. His eighth studio album For All the Dogs and the 2025 Valentine’s Day drop Some Sexy Songs 4 U with PartyNextDoor continue to dominate playlists and rack up millions in streaming income.
Of course, streaming is just the start. Drake makes serious cash from tours, brand endorsements, and a constantly growing list of business ventures, from whiskey and candles to fashion and fragrance.
Music & Touring – The Core of Drake’s Wealth
When you think of Drake, the first thing that comes to mind is the music, and for good reason. He’s been at the top of the charts for more than a decade, dropping hits that stay in rotation long after release day. From Take Care to Scorpion, and more recently Certified Lover Boy, For All the Dogs, and Some Sexy Songs 4 U, Drake has been remarkably consistent.
In total, he’s released eight studio albums, several collaborative projects, and dozens of singles that have charted globally. His songs have generated billions of streams, and we’re not talking small royalties. With his global audience and premium positioning on platforms like Spotify and Apple Music, it’s estimated he earns tens of millions annually from streaming alone.
To give some perspective, his album Scorpion broke streaming records in 2018, hitting 745 million streams in its first week. By 2023, he had passed 82 billion all-time streams across platforms. Even if he gets a small slice per stream, the totals add up fast; some estimates suggest he’s earned over $100 million from streaming revenue alone throughout his career.
His UMG Deal Changed Everything
The game-changer, though, was his 2022 deal with Universal Music Group, reportedly worth $400 million. It was one of the most valuable artist-label deals in music history. That agreement gave Universal rights to his music catalog, future albums, and merchandise. Drake himself hinted at the size of the payout in his lyrics, referencing a “$360 million advance” that left “billionaires talking different.”
This deal gave him major upfront capital, helping push his net worth past the $200 million mark by 2023 and into the $250 million range by early 2025.
Tours That Break Records (and the Bank)
Beyond the studio, Drake’s real earning power shines on stage. His tours are a financial powerhouse, consistently ranking among the highest-grossing in the world.
Over the years, he’s headlined ten major tours, including standout runs like Summer Sixteen, Scorpion Tour, and It’s All a Blur – the latter grossing over $320 million in 2024 alone.
In early 2025, Drake launched The Anita Max Win Tour, kicking off in Australia and New Zealand before heading to Europe. Early projections suggest this tour could bring in another $100 million+ by the time it wraps.
Across his career, Drake has reportedly grossed over $500 million from touring, making it one of the single biggest contributors to his fortune. Some shows, like his 2019 O2 Arena performance, pulled in over $13 million in one night. Between ticket sales, merch, and VIP packages, touring is where Drake multiplies his earnings fast.
And it’s not just headline tours. Drake also has a high-paying Las Vegas residency at XS Nightclub, reportedly earning him $10 million for just 10 shows. Not bad for a weekend or two of work!
Brand Power – How Endorsements Add to the Fortune
Drake doesn’t just sell music; he sells brands, and he does it better than most celebrities out there. Over the years, he’s partnered with a mix of global names and niche players, bringing in tens of millions through endorsements and collaborations.
One of his earliest deals was with Sprite, followed by others with companies like Apple Music and Nike. However, perhaps the most headline-making partnership in recent years is with Stake.com, a crypto-gambling platform.
Drake’s deal with Stake, signed in 2022, is rumored to be worth over $100 million. He regularly streams live gameplay, gives away cash to fans, and helps promote the platform on social media. The engagement is massive, and the buzz it generates makes him more valuable to brands that want real-time cultural relevance.
Through that deal and his wider reach, Drake has become a prominent face in the Crypto casino space, combining his love of flashy experiences with business sense. Unlike other endorsements, this one also taps into a growing digital economy, adding a future-proof element to his brand value.
He also launched NOCTA, a sub-label under Nike, which includes shoes, apparel, and collaborations with major fashion outlets. And while his recent feud with Kendrick Lamar may have dented hype around some drops, the overall deal still pulls in millions.
Business Moves – Building an Empire Beyond Music
Drake doesn’t rely on music alone to grow his wealth. Over the past decade, he’s built a diversified business portfolio that continues to scale.
It starts with OVO Sound, the label he co-founded in 2012. While originally focused on music, OVO has expanded into a full-fledged lifestyle brand with its own clothing line, festival, and design collaborations. Artists signed under OVO include PartyNextDoor, Majid Jordan, Roy Woods, and Popcaan, each contributing to the label’s cultural relevance and long-term value.
Drake also co-founded DreamCrew, a production company involved in high-profile projects like Euphoria and Top Boy. He’s an active producer, helping bring these shows to life. Behind the scenes, DreamCrew opens the door to even more income through television, streaming rights, and future content deals.
Then there’s Virginia Black, a high-end bourbon whiskey Drake launched with entrepreneur Brent Hocking. The brand quickly found its niche in the luxury market, selling tens of thousands of bottles in its first year. It’s part of a broader trend of celebrities entering the alcohol space, but Drake’s name gave it immediate traction.
He’s also behind Better World Fragrance House, a premium candle line. One of the standout scents? “Carby Musk,” a fragrance fans often describe as classic Drake, bold but smooth.
Altogether, these ventures aren’t just vanity projects. They generate real revenue, strengthen his brand, and show investors and collaborators that Drake is in this for the long run.
Real Estate – Luxury on a Global Scale
Drake’s taste for luxury is clear in his property portfolio, and each move in real estate has been strategic.
The Embassy (Toronto)
This is Drake’s crown jewel: a custom-built, 50,000-square-foot mansion in Toronto’s Bridle Path neighborhood, known locally as “Millionaire’s Row.” It includes:
- A full-size NBA basketball court
- A 3,200-square-foot master suite
- A marble bathtub weighing over 4,000 pounds
- An awards room and world-class recording studio
The house is a status symbol and a lasting legacy. Drake reportedly spent nearly $100 million developing it, making it one of the most expensive private homes in Canada.
Beverly Hills Estate
In 2022, he picked up a 20-acre estate in Beverly Hills for $75 million. Although he listed it for $88 million in 2024, it’s still in his portfolio as of now. Whether he sells or holds, the value is expected to rise.
Texas Ranch
Adding another layer to his real estate empire, Drake bought a 313-acre ranch in Texas in 2023. Formerly known as The Inn at Dos Brisas, this massive property includes stables, farmland, luxury villas, and more. It’s a perfect mix of investment and escape.
These properties are assets that appreciate over time and contribute significantly to his net worth.
Air Drake – The Private Jet that Turned Heads
While most artists charter planes, Drake flies on Air Drake, his own custom Boeing 767. The jet, valued at around $185 million, was gifted by Cargojet in 2019 in exchange for the exposure and buzz his brand would bring.
That partnership paid off. Cargojet got their global headlines, and Drake got a flying palace, complete with luxury seating, hardwood floors, and personalized branding. According to some reports, the jet later underwent a $100 million renovation to match his style.
Living Large – Lifestyle, Cars & Spending Habits
Drake’s lifestyle is as headline-worthy as his music. From the Bugatti Veyron Sang Noir to the Mansory Rolls-Royce Phantom, his car collection alone is worth several million dollars. GQ once called it “one of the most exclusive garages in the industry.”
When he’s not recording or touring, he’s gifting fans stacks of cash at shows (he gave out $45,000 in one night in Melbourne), investing in rare jewelry, or showing up courtside with his son, Adonis, at Toronto Raptors games, where he also serves as the team’s official Global Ambassador.
Even with all this, Drake remains mindful about long-term financial growth. His words in interviews often reflect a business-first mindset, not just a celebrity one. He’s invested in esports (100 Thieves), continues to support emerging artists, and is known to make quiet investments in tech and media.
What’s Next for Drake?
Drake, sponsored by Stake still in 2025, shows no signs of slowing down. He’s currently touring across Europe, following the success of Some Sexy Songs 4 U. Streaming numbers are still climbing, new deals are reportedly in the works, and OVO remains one of the most culturally influential labels in hip-hop.
Despite the drama of diss tracks and headlines, Drake is playing the long game. The feud may have helped stream numbers, but it’s his relentless focus on creating value, both creatively and financially, that keeps him at the top.
And whether it’s another tour, a surprise drop, or a new venture with Stake, there’s no question: Drake’s $250 million fortune is only the beginning.
FAQs About Drake
What is Drake’s height?
Drake is around 6 feet tall (183 cm).
Where is Drake’s house?
Drake owns several properties, but his most famous is a 55,000-square-foot mansion in Toronto, often referred to as “The Embassy.” He also has homes in Los Angeles and other locations.
Is Drake Jewish?
Yes, Drake is Jewish. His mother is Jewish, and he’s spoken publicly about celebrating his Jewish heritage, including having a Bar Mitzvah.
What is Drake’s real name?
Drake’s full name is Aubrey Drake Graham.
Who were Drake’s girlfriends?
Drake has dated a number of well-known women over the years. He had an on-and-off relationship with Rihanna that captured a lot of public attention. He was also briefly linked to tennis champion Serena Williams. Sophie Brussaux, a former artist and the mother of his son, is another important name in his personal life.
